
What goes first, art or profit, speculation or the building value, FOMO or community.
NFTs are a hot topic, big opportunities and risks for investors and for creators.
This article shows investors how to not lose money.
Find a project where NFT influencers follow the project (not promoters or empty accounts that conduct giveaways). You can follow top guys in NFT, those who do not participate in scam projects, so by visiting some twitter NFT profiles you will see how many of them are following current NFT profiles.
Check the number of followers of the project and their profiles, good if you have a multiplier of 5 to 6 of followers to NFT mint amount (for example 10,000 NFTs — 60,000 followers on Twitter)
Check the quality of followers — what they repost; are they playing with giveaways; are they writing meaningful messages; geolocations; how many followers have followers of NFT profile
Check collaborations with other projects, have they sold out, and how are they doing after the mint.
Check the number of discord users in the main chat,
Check the quality of conversation, authors of unique meaningful messages. It is quite hard to do manually but can show you a good picture
Also check the tokenomics of the project, and how holders will benefit from holding an NFT. Ask a simple question, why floor prices should go up?
Let’s check a couple of examples:
Collection 1

Creators say that their discord got 60,000 users in less than 48h. Try to create FOMO.
They continued enlarging their user base this way, therefore the day before mint the community consisted of 230k subscribers on Discord, 19k on Twitter and 62k on Instagram.
These are some big numbers. Yet it seems that the team has promoted the project with bots, as their Discord has only 11k daily online users. This simple math shows us that about 80% of the audience consists of bots. The activity is corresponding: there are only 700–1000 unique people who text something in Discord.
Moreover, the majority of the audience on Twitter is from Saudi Arabia

In addition, as we know from our experience, the more community members are from the USA, the more chances there are for the project to succeed.
Now their page on Twitter and Instagram look like that


The day before the mint date, we wrote in the community discord server about our findings, but we were blocked by admins.
2nd case:
This community we scored with our metrics: mint support, buying power, top influencers count. All these metrics were high and consequently all the investors who minted those NTFs got good gains.
Look at their statistics on Open Sea.

Another one is Los Muertos World, which got a good scores on our metrics, and also brought to investors who mint those NFTs some good gains.

